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哈咪豆~我们的故事
我们创始于1992年间。长辈们凭着一辆旧摩多,一个铁架子,一个四方铁桶,就这样在巴刹的路边摆起了路边摊。售卖的就只有妈妈最拿手制作的五香肉卷。当时受到了很多顾客的青睐。虽然生意就连一个小招牌也没有,但顾客还是可以凭着食物的味道还有售卖者的模样,一再的前来光顾,支持!


当时这门小生意算不上很成功,但养家糊口总不是问题。多年以后,由于经济和科技的发展,商家集团开始采用机械化生产,开始了价格攻略。使得很多小贩小商们面对很大的压力。再来就是很多当小贩的家长,都希望自己的孩子可以读好书,未来找到更理想的工作。不愿看到孩子们继承自己的行业,像自己一样汗流浃背,辛苦劳累。就种种因素,很多行业开始找不到合适的继承人续而成了夕阳行业,无以得续。


某一年,我迎来了30多年来最为低落的人生。家庭里的烦心事,我成了单亲妈妈。工作上的不顺心,我成了无业游民。这突如其来,犹如炸弹般的变化,我一时接受不了,茫然了!这时候,上了年纪的爸妈恰巧开始有了退休的念头。眼看着这经营多年的心血付诸东流,而自己这时也没什么好做的,突然就茗生了接过棒子的念头。一来可以试试自己当老板,二来还可以继承这已有数十载的槟城老味道,心想为何不让自己试试呢!


但生意总不可以像以前那样,没有任何的招牌和品牌。在我琢磨着要给生意起什么名字比较合适的当儿。身边当时才5岁的孩子突然就冒出了一句,“家庭和工作都没有了,就要hamidoulou。
*hami(虾米是福建话什么的意识)

*doulou (都捞是粤语都做的意识)

寓意什么都做。这么一句话,深深的吸引了我。一个5岁的孩子,竟然懂得说出那样一句话,我感动了。孩子那么小,都懂得马死落地行的道理,我这个当妈妈的,还有什么好畏惧的,还有什么坚持不了的?就这样取个谐音 HamiDouRoll 就成了我们今天的品牌。这品牌代表的不只是一个拥有数十载历史的老味道,对我来说,他更是时刻提醒了我,“不畏惧与坚持”的座右铭。


如今我们添加了销售渠道,除了在巴刹,夜市,指定的零售商店可以找到我们,顾客还可以通过网购的方式购买,有诚意有担当的美味食品就会送到府上。虽然销售渠道多了,但我们的制作工序是唯一不变的。我们任然坚持着纯手工制作,确保食材新鲜,食品有担当,不添加任何添加物,防腐剂。借此我们希望新旧顾客们都会像从前那样,凭着味道,辨识我们,寻找我们,继续支持我们!


HamiDouRoll~ Our story
The lobak business was founded by my parents in year 1992. In the beginning, it had no brand name, but it was doing quite well. A lot of loyal customers kept buying repeatedly.

I consider myself a happy woman for the past 30 over years. However, a personal crisis hit me out of the blue. Due to family problems, I was divorced and at the same time, I also lost my job. Divorced and jobless took away all my hopes.  At that time, I was feeling hopeless, and some more had two small kids to look after. My parents felt so bad for me that they offered me the chance to take over their business since they were ready to retired. For the sake of my kids, i told myself, I had to be strong.  So I accepted their offer.

Many people who heard the name HamiDouRoll for the first time thought it was a Japanese brand.  The story behind it is far from that.  I realize that the business could not go further without a brand name, so I started brainstorming for one.  My kid, who was 5 years old at that time, was standing beside me. Out of a sudden, he said, "Our family has lost liao, work lost liao. Hami pun boh liao. Since nothing we have now, we need hami doulou!"  "Hami doulou" is a combination of hami, in Hokkien meaning "what", and "doulou", in Cantonese meaning "something all doing".

His remark impressed me a lot.  I could not imagine a little boy like him coming up with such a sentence. He was trying to motivate me to stay strong and to keep moving forward in this life. So i decided to use what he had said as the brandname of our business. I tried to get the nearest pronunciation of the words to form a brand that closely represent what I am doing and selling. Since then, HamiDou Roll has become a brand name that I been using till now.

To me, HamiDouRoll is not just a brand.  It is my Motto in life!